Toprijden is a co-creation of the Caeser Group. They deliver a fully automated system that extracts all relevant information about your fleet from your external and internal sources. They wanted to have a identity with this, so they could promote this new system.
My job was to create the complete identity, including the logo. It needed to be simple for everyone to understand, and have awesome looks! I delivered a beautiful style which was cross-used on everything, from print to a website. See for yourself!