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Toprijden is a co-creation of the Caeser Group. They deliver a fully automated system that extracts all relevant information about your fleet from your external and internal sources. They wanted to have a identity with this, so they could promote this new system.
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My job was to create the complete identity, including the logo. It needed to be simple for everyone to understand, and have awesome looks! I delivered a beautiful style which was cross-used on everything, from print to a website. See for yourself!
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