Garden Centre Fresh came to Artificial Industry with the idea of creating a new and intuitive way of presenting all their plants. They currently have a huge webshop which is not very user-friendly, and wanted a complete redesign with a new logo.
I was the Art Director at this project and created the redesign and user interaction. All unnecessary steps have been removed and only the most important stuff are accessible in an easy and friendly way. To see how everything works you unfortunatly need to login, but you can still visit the website which still has the old design.